NATIONAL POSITIONS BLOG
The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights — all in the name of helping you level-up your SEO and online marketing skills.
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Penguin 4.0 – Is It Impacting Your Site
After years of anticipation and a fair amount of excitement last Friday, the visible impact of Google's new Penguin 4.0 seems to be underwhelming--so far. The consensus is that, in fact, there has been no impact. The new release of Penguin 4.0, confirmed last Friday on Google's blog, means link penalties will be refreshed in real time, so that in theory, ranking corrections and improvements to a site's rankings will happen quickly and not require months or even years of
Growth Optimizing — A New Marketing Mindset
It's all in the mind--or rather, the mindset. If you're competing in the digital marketing arena, you've had to think some about growth optimizing, and if you haven't, it's time to start. Digital marketing has entered a new phase that is more data-driven and adaptable than ever. Here are the keys to understanding and adopting a new marketing mindset, one that leads beyond counting up clicks and likes to produce true, sustained growth. What is Digital Growth Optimizing? Built on
What’s the new marketing mindset?
It’s all about growth.
Learn the latest in our new eBook.
How Voice Search Changes Local Search
Voice search is becoming an integral part of our virtual lives--at least, it is for a fast-growing number of us who prefer this communication shortcut to typing, touching and clicking our search queries. The trend is being explored in articles across multiple media outlets, each one packed with research for digital marketers and business owners who want their products and services found first. Why is voice search growing? Personal assistant devices are the main source of growth, and the vast
Quick & Easy Tips for Driving Traffic
What, again? Yup. You always need fresh ideas for driving traffic to your website, with plenty of new visitors, of course. We thought it was time to offer up a collection of quick and easy tips, the kind that get your numbers climbing with the least investment of time and money. So, fasten your seat belt... Tip #1 Repurpose-Recycle-Reuse for driving traffic Whatever term you use (but we prefer repurpose), save time by repurposing your best content resources. Reformat content for
8 Top Ways to Build High-Quality Organic Links
Are you clear on the difference between high-quality organic links and other kinds? We're going to assume you know it's not about vegans and meat-eaters. Still, the health benefits of organic links are just as important to your website as eating a fresh, nutritional diet is for your personal health. You need to know that link-building is key to organic search success, and your Google PageRank is heavily influenced by how the system judges your online content. In other words,
Google Drops a Veil on Local Ranking Factors
Google has revealed significantly more about its local search ranking factors, and it's the kind of info you can immediately use to enhance your own site's local ranking. An expanded Google Help page lives up to its title, "Improve your local ranking on Google," as highlighted in Search Engine Land's April Fools' Day post. This is no joke, however. It's not so much about change--the same three local ranking factors as before are there--relevance, distance, and prominence. It's more about