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Blog Series: What’s Next in Internet Marketing?

There’s no question that Internet Marketing is evolving at a breakneck pace.  The rate of evolution can be attributed to numerous factors; technology, algorithm updates, and perhaps most importantly, incredible shifts in how people use the internet and what they expect from their online experiences. In this blog series, we’ll take a look at some of the changes we expect to see in Internet Marketing’s near future, and we’ll examine what you need to do to not only keep in step, but stay one step ahead. Social Social media has already played a huge role in shaping how people use the internet, and has driven a paradigm shift in how companies market to their audiences.  The future undoubtedly holds even more changes …

Understanding Google’s Mobile-Friendly Test

Woman using her smart phone outside

As we’ve mentioned, Google has announced that on April 21st, it will be rolling out an algorithm update that uses mobile-friendliness as an important ranking factor..  The update means that sites that aren’t mobile-friendly may see a noticeable drop in mobile SERPs.  How significant the impact will be on any one site depends largely on how reliant that site is on mobile traffic, but even those sites that currently don’t  receive a lot of traffic from mobile searches would do well to consider upgrading to a mobile-friendly design in the near future.  Studies have shown that a large number of mobile users use their devices to research their buying decisions, and many go on to make a purchase after their …

Influencer Marketing Ebook is Now Available!

influencer marketing ebook image

You’ve probably heard some of the buzz about Influencer Marketing, and how it is redefining the way businesses reach their customers.  In a world where social media is key and content is king, Influencer Marketing lets you combine the best of both worlds, with the added power of word-of-mouth advertising. Influencer Marketing is taking the digital advertising industry by storm, so whether you’re a small business looking for new local customers or a global enterprise that wants to reach your audience in new and more effective ways, you’ll need to understand how it works, how to put it use, and how to get the most out of every campaign. Whether you’re new to Influencer Marketing or have already launched campaigns …

The Stats You Need to Know About Influencer Marketing – Infographic

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Chances are, you’ve been hearing a lot about Influencer Marketing and how it’s a powerful new spin on word-of-mouth marketing.  While there’s nothing we love more than waxing poetic about just how powerful influencer marketing is, we know that nothing speaks louder than great data.  We’ve combed through tons of data from some of the best marketing studies, surveys, polls and reports to find the stats that can help you decide whether it’s time to put the power of Influencer Marketing behind your next campaign.   How many customers rely on recommendations when making their buying decisions? How much can word-of-mouth marketing improve your bottom line? What’s a Facebook fan really worth?  Check out our infographic to find out these …

What Does Google’s Mobile Friendliness Update Mean for Your Site?

young beautiful hipster woman using smart phone

While using mobile-friendliness in its search algorithms is nothing new for Google, the search giant recently announced that it would be significantly expanding the use of this ranking signal as of April 21st. The move is designed to ensure that mobile users see the most relevant results, not only in terms of content but also in terms of usability. The update is especially important consideration in light of Google’s own research, which shows that customers are increasingly using their mobile devices to research their buying decisions, and that over 74% of users start with search.  Perhaps even more importantly, as many as 93% of people who used a mobile device to do their research ended up making a purchase (Source: …

Google to Incorporate Real-Time Twitter Results in Search – Again

Twitter Marketing

Bloomberg Business recently reported that Google and Twitter have reforged a deal that will bring back the availability of real-time Twitter updates in Google’s search results. Confirmed during Twitter’s recent fourth quarter earnings call, the move appears to be a strategic part of Twitter CEO Dick Costolo’s efforts to increase Twitter’s visibility among non-users. The move also helps bring new strength to Google’s ability to return the most relevant – and up-to-the-minute –  results. This isn’t the first time Google fed its results with live Twitter updates; the companies forged a similar partnership in 2009 that lasted for two years. At the time, the deal filled in for Twitter’s lack of a robust search function, but the deal was allowed to eventually …

The 4 Best Ways to Keep Your Business Top of Mind

top of mind marketing

In order to really grow your business, you need to have a brand that’s top-of-mind, one that customers will think of when it comes time to make a purchase, inquire about a service, or offer a recommendation to a friend.

Google Cracks Down on Mobile Usability–Is There a New Mobile Algorithm Ahead?

Woman using her smart phone outside

Having a mobile friendly site is more important than ever, and this week Google’s making that clear. Over the last week, Google has begun a mass email campaign aimed to alert webmasters if their sites have mobile-usability issues. What Does Mobile-Usibility Mean for Your SEO? If your site isn’t mobile-friendly, Google wants you to know. Google starts off their email message by telling webmasters to “fix mobile usability issues found on [your website here],” explains that mobile-usability impacts a searchers mobile user-experience, and, most importantly: that the search engine will be displaying and ranking mobile webpages accordingly. With more searchers using smartphones and tablets than desktops, having a site where every page is smartphone ready is essential to your SEO.  Mobile usability errors are not only detrimental to a users experience …

The Psychology of Content that Converts

psychology of conversion

Killer content is a powerful conversion tool, when used correctly. Understanding the psychology behind what your customers are looking for in that content, and how you can give it to them, is key when you’re looking to get the most out of your content marketing. As human beings it is only natural to rush to judgment about all aspects of an online experience–especially when something is as subjective as content.  This desire to dissect and interpret reaches branded content as much as it does anything else. Great content can turn brand-ambivilants (or even brand-skeptics) into brand-evangelists and bad content–well, vise versa. While many businesses are investing heavily in social media strategies to try and increase their following and influence the …

The Top 4 Reasons Your Content is Good, Not Great

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Content marketing isn’t the next big thing. It’s the big thing. And with everyone today trying their hand at content marketing, creating average content simply isn’t going to cut it anymore. But what makes great content marketing great? What’s the difference between average content and phenomenal content? Unfortunately, great content has no one true formula, but there are a lot of common factors that all pieces of great content share. 1. Great Content Has a Purpose Great content takes us on a journey. Weather it’s an expert guide, a page-turning novel, a quirky infographic, a thought-provoking blog post, a well-executed webinar, a viral video—your customers turn to content for the same reason you do. To be taken places, to be …

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