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The Psychology of Content that Converts

psychology of conversion

Killer content is a powerful conversion tool, when used correctly. Understanding the psychology behind what your customers are looking for in that content, and how you can give it to them, is key when you’re looking to get the most out of your content marketing. As human beings it is only natural to rush to judgment about all aspects of an online experience–especially when something is as subjective as content.  This desire to dissect and interpret reaches branded content as much as it does anything else. Great content can turn brand-ambivilants (or even brand-skeptics) into brand-evangelists and bad content–well, vise versa. While many businesses are investing heavily in social media strategies to try and increase their following and influence the …

The Top 4 Reasons Your Content is Good, Not Great

writing

Content marketing isn’t the next big thing. It’s the big thing. And with everyone today trying their hand at content marketing, creating average content simply isn’t going to cut it anymore. But what makes great content marketing great? What’s the difference between average content and phenomenal content? Unfortunately, great content has no one true formula, but there are a lot of common factors that all pieces of great content share. 1. Great Content Has a Purpose Great content takes us on a journey. Weather it’s an expert guide, a page-turning novel, a quirky infographic, a thought-provoking blog post, a well-executed webinar, a viral video—your customers turn to content for the same reason you do. To be taken places, to be …

What is Video SEO?

VSEO

Now, with diversity, relevance, share-ability, and especially user-experince at an all time high as top priorities to Google’s algorithm and key ranking factors for getting found at the top of the SERPs, video SEO has never been more important. Google’s goal is to give users what they want, and customers love how-to videos, viral clips, quick synopses, fast answers and engaging content, all of which videos provide.

Bing’s Algorithm Officially Supports Emoji as Search Terms

scream emoji

If you’ve ever had the burning desire to express your search query in the form of an emoji, you’re in luck. Bing has announced their algorithm will now officially be supporting the use of emoji characters as search terms in all English search queries. As most iphone users should be familiar with, emoji are are tiny images used to express common ideas, objects, and emotions. While emoji have been features on mobile keyboards for the past few years, they haven’t always been searchable. Where once Bing’s search algorithm returned only “No Results Found” messages, Bing has now opened up a whole new world of tiny picture-prompted search results. By incorporating emojis into their search algorithm, Bing has now enabled consumers …

Google Releases Penguin 3.0–But Is There Still More To Come?

Penguin 3.0

According to Google representative, John Mueller, the much-anticipated Penguin 3.0 algorithm update began rolling-out on Friday, October 17th. This past weekend, some sites began noticing changes in their organic rankings and many were attributing the changes to the Penguin update Google’s been building anticipation for since earlier last month. Today, Google’s John Mueller has confirmed that Penguin is, in fact, responsible for any of these changes in the search results we’ve seen over the past few days. As the first Penguin update in just over a year, Penguin 3.0 has been on the radar for everyone in the SEO industry for months. While the algorithm update hasn’t by any means come as a surprise, what has surprised a number webmasters, …

Volatility in the Local Results: Are Some of The Effects of Pigeon Rolling Back?

Google Pigeon Update

In the past few weeks we’ve seen a lot of volatility in the types of local search results that Google has been returning since their latest local algorithm update was rolled out back at the close of July. Recently, we’re seeing the return of a number of the local ‘six-pack’ or ‘7-pack’ results that had suddenly dropped from the search results with the release of Google’s algorithm update nicknamed “Google Pigeon.” Back in July, there was a drastic decrease in the number of local six pack and maps results that Google was returning for a given query–the number plummeting from 12.1% of search results to roughly 3% in a matter of days according to a study by Moz. Pigeon–which was …

Much Anticipated Penguin 3.0 Algorithm Update Expected in the Coming Week

Google Penguin 3.0 Image

Gary Illyes, Google’s Search Quality Engineer, has announced at Search Marketing Expo East that there is an excellent chance that Google will be launching their much-awaited Penguin 3.0 algorithm update next week. Hundreds of thousands of web owners devastated by the Penguin 2.1 update that hit on October 4, 2013, have eagerly been awaiting this release in the hopes that Google’s new Penguin 3.0 update will help them recover the rankings they lost after being severely penalized back in 2013. How Should you Prepare for Penguin 3.0? The Penguin updates focus of backlink quality and anchor text. Links are essential to your rankings because they act as signals to the search engines of your authority and your relevance around the …

Google Panda 4.1 – What Does It Mean for You?

Google Panda 4.1

By now, everyone’s heard that Google began a slow roll out of a Google Panda update last week. This version is being dubbed “Panda 4.1” by Search Engine Land. This is because unlike Panda 4.0 this is not a major update like the previous one was. That still leaves the question though: how will this affect search? According to Pierre Far of Google UK, only 3% – 5% of search results are actually affected by this roll out.  Here’s a quick rundown of what you need to know:       Update 4.1 has added more signals based on user and webmaster feedback that will help Google to identify low quality content.       Panda has been targeting sites with redundant, …

Join Us for a Free Webinar on The Top Local SEO Strategies Post-Pigeon

Google Pigeon

On July 24, 2014, Google announced the roll out of their updated local search algorithm, dubbed ‘Pigeon’. Google’s new algorithm specifically targeted local results and has dramatically altered the face of local search. Join us for a free webinar Wednesday, September 24 at 11AM PST to find out how to harness Google’s new Pigeon Local Algorithm to boost your rankings and increase traffic, leads and sales for your business. CLICK HERE TO SIGN UP! When: Wednesday, 11 AM PT / 2 PM ET In our 45-minute webinar, National Positions President Bernard May will reveal: How Google’s Pigeon Algorithm has changed local search Which local ranking factors now matter most to Google The 10 most effective strategies to gain exposure at …

Google Says Goodbye to Authorship– And What That Means for You

Google Authorship Example

Many factors have been added to the way that Google’s algorithm understands and displays your content, your site, and your overall online authority. Google Authorship was one such factor. What it created was a way to link the content you created with your Google+ profile. It intended to give your content not only an identifiable author for search engines, but for searchers too, in addition to an extra bit of attention as author names and images were then displayed next to that piece of content in the search results. Now, however, the era of Google Authorship has ended. This month, Google announced in a blog post that Google Authorship will no longer be impacting search results as it has in …

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