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Quick & Easy Tips for Driving Traffic

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What, again? Yup. You always need fresh ideas for driving traffic to your website, with plenty of new visitors, of course. We thought it was time to offer up a collection of quick and easy tips, the kind that get your numbers climbing with the least investment of time and money. So, fasten your seat belt… Tip #1 Repurpose-Recycle-Reuse for driving traffic Whatever term you use (but we prefer repurpose), save time by repurposing  your best content resources. Reformat content for multiple platforms to access a much wider audience and reinforce the messages that matter. Look for your best blog posts, articles, white papers and more, and target new audiences for them through podcasts, slide decks, videos and infographics. Thanks to …

8 Top Ways to Build High-Quality Organic Links

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Are you clear on the difference between high-quality organic links and other kinds? We’re going to assume you know it’s not about vegans and meat-eaters. Still, the health benefits of organic links are just as important to your website as eating a fresh, nutritional diet is for your personal health. You need to know that link-building is key to organic search success, and your Google PageRank is heavily influenced by how the system judges your online content. In other words, it evaluates whether your posts, articles, and other content contains natural or artificial links. Here are your 8 top ways to build high-quality organic links for great page rankings.   A natural link is considered to provide genuine value to …

Google Drops a Veil on Local Ranking Factors

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Google has revealed significantly more about its local search ranking factors, and it’s the kind of info you can immediately use to enhance your own site’s local ranking. An expanded Google Help page lives up to its title, “Improve your local ranking on Google,” as highlighted in Search Engine Land’s April Fools’ Day post. This is no joke, however. It’s not so much about change–the same three local ranking factors as before are there–relevance, distance, and prominence. It’s more about the smaller steps that build up your presence in each of the three categories. These updates offer solid additions to understanding how your local business can get space in the coveted local 3-pack. Local Ranking Factors — Where to Start …

Relationship Marketing – The New Way to Sell

African American Businessman and Woman Shaking Hands

You may never have heard the term Relationship Marketing, but I believe that once you finish reading this post, it will change your idea of how to sell online in 2016. We know that people buy from other people they trust and like. Well, selling online demands the same kind of trust, and trust results when you build relationships with visitors to your website. In this post we’ll look at how the new Relationship Marketing works online, and specifically, how to: Build trust Build your email lists Approach email campaigns Write your emails Encourage interaction And finally, ask for the sale Relationship Marketing Builds Trust Building a relationship in the real world happens over time. The same is true in Relationship Marketing, …

Marketing Automation — What You Need to Know

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In one of our recent blog posts, we touched upon Marketing Automation and what the business community is saying about this unique system. In today’s post, we’re taking a deeper dive into a few key features and benefits of Marketing Automation and how it can help increase sales, generate more leads, and positively impact your return on investment. First, here’s a quick review of what Marketing Automation really is. We’ll glance over some basics and get familiar with one of today’s hottest marketing trends. What is Marketing Automation? Marketing Automation (MA) is a system that helps manage and regulate a number of different marketing techniques such as website monitoring, email campaigns, and landing page optimization. This in turn reduces the amount of …

Google to Remove Ads on Right Hand Side of Search Results

Right Side Ads

In one of the biggest moves to date, Google has confirmed that they will remove paid search ads on the right hand side panel of the desktop search results. That leaves paid search ads on desktop being displayed only at the top and bottom of the search page. How many ads will show? According to Google, 3 ads will show at the top and bottom of the search results, except in the case where the search term is extremely competitive or commercial, in which case 4 ads will be displayed. According to TheVerge,Google has announced that this change is global. The change will go into effect worldwide and in all languages. What will happen to the right hand side of …

Marketing Automation – Is It Time?

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Marketing Automation was once a tool used only by large companies with equally large budgets. The systems were costly and too complex to implement for most small to mid-sized businesses (SMBs). Good news–things have changed, and for the better. Now, SMBs make up the fastest-growing segment of users. So, we thought it was time to share a few useful insights to help you decide if Marketing Automation is the right choice, no matter what your organization’s size. Overcome Marketing Challenges Complexity is a hallmark of today’s business environment in any sized enterprise. Staying competitive is mandatory, but modern marketers require more than two arms and two hands to deal with it all, and many are finding the help they need …

Google confirms updates to their core search ranking algorithm

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Google high-ups Zineb Ait Bahajji, Gary Illyes and John Mueller sounded off on Twitter today to acknowledge that that some changes in search rankings over the weekend weren’t an accident, just business as usual. Google frequently updates their core search algorithm, but rarely do they confirm that a change has been made on a specific date. In this case, Zineb Ait Bahajji was asked specifically what Google planned to name this update. Would it be an update to Penguin, as some SEOs had anticipated? Would Google pick a new alliterative animal to represent a new type of ranking factor?

Harness the Instagram Audience with New Call-to-Action Ads

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The close relationship between Facebook and Instagram now goes beyond the former owning the latter, to a whole new dimension, thanks to the new interface that allows more businesses to create self-serve ads on Instagram. Both entities have recently added e-commerce features with Instagram’s new “Shop Now” button, and Facebook’s “Buy Now” button, to help build their shares of ad revenue. The new Instagram ad options are accessed through Facebook’s ad management tools, and the features use the same targeting and powerful infrastructure as Facebook ads.

How to Extend Your Facebook Reach

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Facebook comes in at number three among social media sites that correlate to a high Google search ranking. Clearly, it’s safe to say that raising your Facebook game should raise your Google rankings. However, Facebook has been gradually changing the rules of their game, which gives rise to important questions, like: what are the newest rules, and how can you use them to retain visibility and increase your reach through 2016? How many of Facebook’s 1.4 billion members are you reaching now? The New Rules for Facebook News Feed First, here’s a heads-up on what has changed, and why you’ve noticed that things are not quite the same in the FB universe. December 2013: Facebook announced that organic reach for …

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