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‘Purchases on Google’ opens up market for businesses

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Google has finally started its long-discussed move to enable direct purchases from search ads. The so-called “buy button” is now known as “Purchases on Google.” A limited group of online and large chain store retailers were tagged for the pilot program, with plans to scale up for additional retailers in late 2015 or early 2016, as noted in the posting on TechCrunch. A focus on the mobile experience Indicating that their aim is to enhance the user mobile experience, Google is going beyond search to facilitate browsing, comparing, and ultimately, making the purchase, as described in a post on Marketing Land. This seamless process will make shopping from a smartphone faster and easier, with the potential to help retailers significantly …

Google’s Panda 4.2 update: 10 Things You Need to Know

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Google announced today that their latest update, Panda 4.2., began a surprise rollout over the weekend. For the uninitiated, Panda is a Quality Algorithm that has been completely integrated into Google’s main ranking algorithm. This means that when a Panda update is made, sites with poor-quality content are often the first sites to be hit. Google says that this update will rollout throughout the next month and that only 2 to 3% of English language queries have been affected so far. In this article, I will answer some of the most commonly asked questions about Panda and Panda 4.2, including who it will affect and how you can recover from a penalty.

Google Ramps Up Focus on Mobile Search

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As if we needed any convincing, Google is making it crystal clear that it is continuing to increase its focus on mobile users and their searches. There was the recent Mobile Friendliness Update, of course, which had businesses scrambling to ensure their sites were mobile friendly. The search giant also recently confirmed that they’re adding a “Buy” button to search results. And a new update provides users with a location-based paid results pack when they include the term nearby in their searches. Why Mobile Matters These moves underscore how important mobile search is, and how common it’s becoming.  Earlier this month, Google revealed that “near me” searches have doubled over the last year, with 80% of those searches coming from …

Google Renames Webmaster Tools to Search Console

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Google recently announced that it has redubbed its Webmaster Tools suite to Search Console. Their reasoning behind the move is pretty straightforward: optimizing a site is no longer a specialized function of expert wbmasters, and is now done by everyone from business specialists to novice site designers. Yet behind the clear and obvious reason, there may be a more important message: search engine optimization is more important than ever, and site owners of every stripe can take steps to improve their search engine visibility. Whether you have a team dedicated to your SEO strategy or manage your site on your own, we encourage you to check out Google’s Search Console. There are a host of great tools there that can …

Bing’s Mobile Friendly Update

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It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed that it was planning to put more focus on mobile in 2015, and the new update is clearly part of that strategy. The new focus is a clear response comScore data that predicts that the number of mobile users will surpass the number of desktop users this year.  It’s a trend that is not surprising, given the steady increase in mobile searches over the past …

Why Multiscreen Marketing Matters

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If your mobile marketing strategy relies largely on creating a great mobile-friendly experience for your visitors, chances are, you’re missing a critical component: targeting multiscreen usage.  After all, statistics show that as  many as 90% of internet users use multiple screens throughout the day, often simultaneously. Reaching these users with a targeted message tailored to the multiscreen experience is crucial in ensuring that you’re reaching your visitors in the right way at the right point in the sales funnel. To use multiscreen marketing effectively, you’ll need to understand how and when your customers are reaching your site using various devices. For instance, a customer may be watching TV while surfing the web on their phone. If a commercial for one …

Why the User Experience Matters – and How to Make It Better

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Search engine algorithms rely on an enormous variety of signals that help them establish the most relevant results for a search, but if you look closely, many of these tie into one crucial factor: the user experience. At first glance, judging a site’s relevance based on the user experience may seem arbitrary. After all, if a user is searching for pet supplies, and your site is well-optimized for the topic of pet supplies, user experience shouldn’t matter as much, right? Not quite. To understand why search engines put so much emphasis on user experience, we can take a look at a search’s engine’s ultimate goal: credibility. Search engines build their success on the trust of users who know that using a …

Google’s Mobile Friendly Rollout: 4 Things You Need to Know About “Mobilegeddon”

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It’s not often that Google gives us advance notice of a major algorithm update, so their announcement in February sent a pretty clear signal that its mobile-friendly update was one to prepare for.  While the update only affects searches from mobile devices, statistics reveal that more and more people are using mobile devices to research and finalize their buying decisions, so updating your site to be user-friendly on mobile devices should be on your agenda regardless of the update. What is the update looking for? In our recent blog post, we discussed some of the criteria that is evaluated when determining whether a site is mobile-friendly.  The availability of a mobile-friendly display mode is one.  While best practices (and Google’s …

What’s Next In… Social Media Marketing

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Internet marketing has many facets, all of which are continually changing and evolving in response to factors such as new technology and changes in consumer behavior. Perhaps the most dynamic facet of internet marketing, though, is social media. Changes in the social media sphere are constant, and social media users are continually finding new and different ways to use social media not only day-to-day, but  moment-to-moment. In order to answer the question of “What’s next in Internet marketing?” then, we clearly have to take a close look at what’s happening in social media, and what we can expect in the future. Influencer Marketing Word-of-mouth marketing is certainly nothing new, and it has seen its fair share of evolution over the …

Blog Series: What’s Next in Internet Marketing?

There’s no question that Internet Marketing is evolving at a breakneck pace.  The rate of evolution can be attributed to numerous factors; technology, algorithm updates, and perhaps most importantly, incredible shifts in how people use the internet and what they expect from their online experiences. In this blog series, we’ll take a look at some of the changes we expect to see in Internet Marketing’s near future, and we’ll examine what you need to do to not only keep in step, but stay one step ahead. Social Internet Marketing Social media has already played a huge role in shaping how people use the internet, and has driven a paradigm shift in how companies market to their audiences.  The future undoubtedly holds even …

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