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Have a budget for SEO

Despite marketing budgets being slashed in the last quarter of 2010, according to the Bellweather Report, budgets for SEO have stayed the same or have only been slightly affected. Companies have learned the importance of SEO during this economic downturn and continue to put in money to promote their rankings and help with brand recognition. Having a healthy budget for SEO allows businesses to get the most out of their money. Rankings take time some time to appear and take the dedication of staff and resources in order to be successful. In addition to that, a new report from User Centric shows that organic results in Google are more important to consumers than paid-for search ads on Google or Bing. …

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