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Monthly Archives: February 2012
Five Metrics to Create Your SEO Campaign
GETTING STARTED After looking at all the different ways you can use the web to grow your business, you may be asking yourself, “OK, all this is great. But how do I get started?” The foundation of your campaign should … Continue reading
Why Reputation Management is Vital to Your Business
REPUTATION MANAGEMENT Every day negative comments, defamatory remarks and downright lies are posted around the web. One of the worst feelings as a business owner is to have a potential client search your company and find negative feedback. In fact … Continue reading
How Customer Reviews Affect Your Business
CUSTOMER REVIEWS The Internet has fundamentally changed marketing because now, for the first time, your customers have a voice. If they are happy with the product or service, they can take to the web and spread the word. Similarly, if … Continue reading
How Your Business Can Go Viral with Video Marketing
VIDEO MARKETING Video marketing is a great way to cost‐effectively drive traffic to your site and boost customer engagement with your brand. For one, videos are a great source of marketing content to put on your website, blog and social … Continue reading
Why Converting Visitors into Customers is Important
CONVERTING CUSTOMERS Getting found online is crucial for your company’s success, but that’s only half the battle. To maximize your business, you need to convert visitors into customers as often as you can. Conversion helps you increase your profits while … Continue reading
How Your Business Can Benefit from E-mail Marketing
LEAD NURTURING Email marketing is an overused but under-utilized way of reaching new customers. The best way to use email marketing is for lead nurturing. Most of your prospects are interested in buying your products or services, but they might … Continue reading
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Is Social Media Marketing that Controversial?
SOCIAL MEDIA Social media is by far the most controversial online marketing channel. Some say social media is revolutionizing the way your business will get found by new customers, while others say it’s all hype and a total waste of … Continue reading
How Beneficial is Paid Search?
PAID SEARCH Paid search advertising—known as Pay Per Click (PPC) campaigns—are a fast way to gain visibility in search engines. PPC lets you boost visibility on the search results, shopping results and Comparison Shopping Engines (CSEs). Even beyond generating site … Continue reading
Why Businesses Should Use Mobile Marketing
MOBILE MARKETING The rise of smartphones and tablets has revolutionized the way your business can be found, particularly if you have a local business. Mobile devices offer revolutionary new opportunities to your business. There’s great potential in the users of … Continue reading
How Local Search Can Drive Your Business
Local Search If you have a local business or local branches across the country, it is crucial that you are found in local search results and on Google Maps. The Yellow Pages are extinct and have been replaced by local … Continue reading
