Category Archives: Content Generation

How to Create Content Silos on Your Website

In a post-Panda Update SEO world, we’re all looking for new ways to create quality content that Google is going to reward by giving your website top rankings for your chosen keywords. If you’re wondering what are the content guidelines … Continue reading

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5 Major SEO Don’ts to Avoid

With more businesses attempting to leverage a powerful presence online, major search engines like Google have become a competitive arena where businesses are competing for top rankings and high visibility. Search Engine Optimization (SEO) has proved itself one of the … Continue reading

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Why Your Website Needs an FAQ Page

With the release of the Google Panda updates, it’s becoming more and more clear that search engines like Google are placing strong emphasis on improving user experience. Google continues to filter the relevant sites from the irrelevant sites and is … Continue reading

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Recovering from the Google Panda Update

With Panda 2.2 being rolled out last week, more and more websites and businesses are being affected (favorably and unfavorably) by Google’s altering of its algorithms. In a recent poll of over 500 businesses by Search Engine Roundtable, 85% of … Continue reading

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Tips on Turning Facebook Fans into Customers

It’s no secret that the volume of businesses becoming active on Facebook is rapidly expanding everyday. Facebook has become one of the most popular approaches to social media marketing for businesses. Facebook has proven itself a great channel for brand … Continue reading

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Is Another Panda in the Works and What Should you do about it?

The Panda Algorithm Update, first created and implemented by Google back in February 2011, was a change in Google’s algorithm that rocked the nation’s search engine results page (SERP) and shook many higher-ranking sites out of their trees—landing them much further down in the rankings and with much less web-traffic reaching their sites. This is because the first Panda was designed to crack down on sites with poor content that was neither strong nor organic—basically sites that had managed high rankings with relatively low-quality content—explained Google SEO guru Matt Cutts. This first change in algorithm was said to have affected 12% of searches, but that was far from the last Panda we have seen. Continue reading

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Designing Your Company’s Website

When designing or further developing your company’s website, you might be wondering what exactly it is that web users want to see. A study done by HubSpot found that 76% of consumers wanted a website that is designed for accessibility … Continue reading

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Come to Our Next Webinar: How to Use Video Marketing to Grow Your Business!

Did you know that 53% of all Internet searches are for videos? And that YouTube is the second biggest search engine in the world, behind only Google? Our new webinar “How to Use Video Marketing to Grow Your Business” shows … Continue reading

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How to Use Twitter to Market Your Business

In just a few years, Twitter has profoundly altered the way people communicate and share information. There are over 250 million people using Twitter, and that number continues to climb every month. In 140 characters or less, people share instant … Continue reading

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YouTube Offers New Search Options With Its Filter & Explore

YouTube has completely changes its search options by incorporating a new search feature called “Filter & Explore.” Now, if you’re performing a search for a video in YouTube, you won’t be bombarded with an array of options under the search … Continue reading

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