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15 Ways to AB Test Your Opt-in Forms You and your team put a lot of thought and hard work into crafting effective website pages, with the goal of converting site visitors and generating leads. How you design your opt-in forms can make all the difference in achieving your goals, but unless you put AB testing to use, you’ll never know what’s really working or why. Here are 15 proven ways to AB test your opt-in form using different variables.

Solidify your reputation as an industry leader and make essential business connections with Growth Tactic #30: Build a LinkedIn Group for Social Growth. We're offering our best tips and insights to keep you learning and growing well into 2017 with our 100-Day Digital Growth Plan. Overview–Build a LinkedIn Group for Social Growth Having trouble finding the right community? Build it yourself with a LinkedIn Group. Think about your favorite topic of conversation when it comes to your business. What subject

It’s just as true in business as it is in real life--take a good relationship for granted and the warm, fuzzy feelings may soon grow cold. So why jeopardize a good thing? No need for flowers and candy once the sale is made (unless you’re actually selling flowers and candy…). Growth Tactic #28: Nurture Customers through Email Queues, the latest in our 100-Day Digital Growth Plan series, explains why—and how—you need to handle prospects and customers with care using proven

Are your customers and prospects contacting you regularly with the same old questions? Learn how to provide them with the answers they crave, while simultaneously creating fresh, new content for your blog. Growth Tactic #27: Turn FAQs into a Blog Series is today’s tactic for your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017!  Overview – Turn FAQs into a Blog Series They’ve got questions and you’ve got

Are you curious to know why your site isn’t ranking as high as your competitors’ sites? Find out how to optimize your site for top placement in the SERPs using today’s newest blog, Growth Tactic #26 in your 100-Day Digital Growth Plan: The Top Page Optimizers. We're offering our best tips and insights to keep you learning and growing well into 2017! We're sure you'll find a page optimizer that can give you the leg-up you need to outpace the

TOP 5 EMAIL CONVERSION STRATEGIES FOR SMALL BUSINESS Companies with billion-dollar marketing budgets can afford to spin a few wheels, but when you’re a small business owner, you need to see results from every channel, including email conversion. Email marketing is a low-cost and mobile-friendly approach, but without sufficient ROI, what’s the point? The Radicati Group, a technology marketing research firm, reports that 205 billion emails go out daily, and that number is expected to rise. What this means for