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National Positions’ Phoenix Ha Takes on Ad World 2021!

December 2, 2021
Earlier this year, the digital marketing (and social commerce) world was thrown into a bit of chaos over the latest iOS updates that were released by Apple.  These updates disrupted the data (that’s normally leveraged in social media ad campaigns) as well as the results. Articles began to flood the digital ecosystem as businesses, advertisers, and even Facebook were attempting to find a solution to “stop the bleeding,” so to speak.    When In Doubt - Go Live! Then there

8 Influencers Who Are Changing the Game

February 17, 2020
Influencer: a word that’s often thrown around by marketers, YouTube viewers, and Instagram followers to define someone with digital clout and online selling power.  But did you know that many internet personalities and entertainers cringe at the utterance of the term influencer? This is likely due to the perceived box they get shoved into when this title is given to them. It’s important to remember that these internet personalities’ actions, content, and points of view connect with audiences on a

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How to Find the Perfect Influencers for Your Brand

May 10, 2018
  People are tired of traditional advertising. They skip through commercials and ignore banner ads. They’re skeptical of marketing claims. In the age social media, people want to hear from other people, preferably people they trust. They listen to friends, family, and coworkers. They read reviews and the watch influencers.  They also follow influencers – trendsetters, celebrities, YouTube stars, critics, bloggers, experts, analysts – major players who have gathered large and active followings on social media channels. Influencers hold sway

Growth Tactic #73 Make the Ask for Online Reviews

April 18, 2017
Good things come to those who ask for them. At least this much is true when we’re talking about online reviews. Let’s be honest, we’re all guilty of not giving credit where credit is due sometimes. We get lazy or we just don’t think of it. But if someone were to flat-out ask you for a review – you just might be more inclined to follow through. Learn how to build your online reputation when you Make the Ask For Online Reviews, #73

Growth Tactic #64: The Exclusive Beta Test

April 5, 2017
Are you ready for the ultimate FOMO tactic? Make people feel like their worlds will crumble if they miss a chance to become part of the exclusive beta test you’ve engineered. Launch a new product, service, or even an entire business in such a way that anyone who’s anyone will crave to be first in line. Find out about this powerful way to build buzz and more in today’s newest Growth Tactic for your 100-Day Digital Growth Plan. It’s #64,

Top 5 Ways to Evaluate Your Social Media Plan

March 2, 2017
Top 5 Ways to Evaluate Your Social Media Plan Doing social media marketing is the equivalent of running a marathon--not a sprint. That's why you need a solid strategy and a way to monitor success. The question is, how do you know when you’ve hit a milestone? Here's an even bigger question: what does success actually look like on social media platforms? If social media is all about creating a presence for your business, then it has to be one that

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