Email Marketing

Maximize Your Most Valuable Customers & Leads With Email Marketing

With the rise of content marketing and social media, email marketing may seem old-fashioned to some. But what savvy marketers know is that email marketing is amazingly cost-effective, offers one of the most powerful, personal channels to engage your customers, and drives enormous ROI.

While there are a number of platforms your business can leverage to reach potential customers and engage current ones, one of the most personal online platforms today is still our in-boxes.

E-mails offer businesses an incredible line of communication directly to the leads and customers that matter most. That’s why email marketing is one of the most valuable channels to nurture leads, maximize the value of existing customers, promote your brand and encourage new sales.

Connect With Customers and Increase Sales

At National Positions, we use creative email marketing strategies to execute targeted e-mail campaigns that drive revenue, encourage repeat business and strengthen relationships. E-mail outreach allows your business to speak directly to a targeted audience and to reach out to strategically segmented groups, leads and customers with relevant, personalized messages.

Optimized e-mail outreach works to foster customer loyalty and help capture customer interest—so you can increase sales and build a community of lifetime customers. E-mail marketing services also allow you to keep customers in the loop by promoting specific products and services, offering promotional deals, sharing relevant news and more-meaning increased awareness, better conversion, and higher returns on investment.

Our Email Marketing Management Approach

To kick off your campaign, we build you a custom e-mail marketing strategy to ensure that you are communicating the right message to the right customers. We harness your unique selling proposition to design a targeted campaign that promotes your brand, highlights your best selling products, and speaks directly to your particular audience.

You may already have a database full of e-mail contacts of past and existing clients that you want to target. If not, we’ll help you build a lead funnel on your website to generate new qualified leads by creating a custom subscription form to capture leads and integrate it seamlessly with the rest of your site.

Our e-mail marketing services include branding customization, content creation, coupons, social media, multimedia integration and more. This provides you with an efficient way to communicate with customers, handle customer service and distribute useful content, ensuring personalized interactions, honest feedback, and a more positive customer experience.

We also help you with lead management and segmentation to ensure that you’re creating targeted campaigns depending on where your customers are coming from and what they’re interested in. We create custom e-mail campaigns that include design and content.

Finally, we provide analysis tools that let you track the success of your campaign and detailed monthly reporting that includes analytics, deliverability rates, open rates, subscribe rates, bounce rates, click-through, traffic referrals and more so you always know how your campaign is performing.