Company News

National Analytics SEO Management Platform - Press Release

January 11, 2011

Los Angeles, CA-National Positions, (http://www.nationalpositions.com) a worldwide leader in Internet marketing services, has launched National Analytics, innovative Search Engine Optimization management platform.

National Analytics is one of the most sophisticated SEO platforms available today. The powerful software builds on National Positions' award-winning consulting services to deliver superior Internet marketing solutions to businesses of all sizes.

National Analytics helps business owners and marketing professionals use Key Performance Indicators to track the success of their marketing campaign. National Analytics is the latest in a series of technology innovations that build on the National Positions methodology of Value Based Marketing, which focuses on measurable results that deliver ROI.

"National Analytics is an SEO Industry game changer", said Bernard, President of National Positions. "The SEO platform provides our clients and project team with a real-time mechanism to systematically track, implement and deliver what all clients demand but seldom receive, namely meaningful ROI."

National Analytics includes a daily website audit, competitive position and gap analysis, website analysis, keyword analysis, link analysis, conversion analysis, benchmark tracking and ROI tracking, and project management.

The software tracks Key Performance Indicators that go far beyond search engine rankings. It measures brand engagement, pages bringing traffic, page view per visit, new visits, time on site, bounce rate, goal conversions, ecommerce transactions and revenue and lead generation.

National Analytics also functions a highly sophisticated SEO project management tool. The software proactively alerts clients of potential issues that may turn into problems down the road. This ensures campaigns are not only successful, but ahead-of-the-curve.

National Analytics is built around 3 key factors for a successful marketing campaign.

Number 1: Goal Setting. National Analytics helps clients create a plan at the outset of their campaign. As a result, the goals must fit an overall strategy and have Key Performance Indicators that prove ROI.

Number 2: Tracking. The platform is data-driven and requires a commitment to objectivity and numbers crunching. As a result, everything gets tested and measured rigorously at every step of the way.

Number 3: Iterating (Course Correction). National Analytics requires a commitment to on-going optimization for a client's short-term and long-term success. Technology moves incredibly fast; thus, the platform is always looking at new developments and the latest tools to ensure an innovative marketing plan designed for maximum profitability.

About National Positions: Based in Los Angeles, California, National Positions is a worldwide leader in Internet Marketing services. From 2009 to 2011, National Positions was voted by Inc. Magazine as one of America's fastest growing private companies. The company has over 500 employees worldwide and provides services to companies of all sizes large and small. Some of the brands the company currently services include Wal-Mart, Land Rover, Sanyo, Minolta and Sandals.

National Positions Names Top Internet Marketing Trends of 2012

January 4, 2011

Los Angeles, CA - National Positions (http://www.nationalpositions.com/), a worldwide leader in Internet marketing services, announced its new publication "The Top Internet Marketing Trends of 2012." The 2012 trends list identifies what's changing in the world of online marketing and how companies can adapt to take advantage of their online market to create more leads, sales and profitability. National Positions' marketing experts created the list to provide small and medium-size businesses with a playbook for using the web to grow their business in 2012.

National Positions President Bernard May will host a webinar at 1 PM ET on Wednesday January 18. During the webinar, Mr. May will detail the top 10 marketing trends of 2012 and what companies should do to take advantage of these opportunities.

Top 10 Internet Marketing Trends of 2012 are:

Number 1: Value Based Marketing. Companies will demand an Internet marketing strategy that shows tangible results. It's not just about rankings and traffic; it's about leads, sales & measurable results that prove ROI. Key Performance Indicators must be used to track the success of your company's marketing campaign.

Number 2: Rich Snippets. Google will provide more information about your website to searchers without them having to click to the site. This hurts your marketing efforts because it reduces page views and makes your sales funnel a bit smaller.

Number 3: Vanishing Data. Google will hide more information about your website in Google Analytics. This makes will make it more challenging to sift through the pertinent data to find the Key Performance Indicators that matter.

Number 4: Mobile Marketing Grows Up. Mobile marketing will continue to grow at an amazing rate. Customers are now using mobile search to do their shopping, especially for local products and services. As a result, mobile optimized websites are going to be a necessity for your success. 71% of users search after seeing mobile ad, 53% purchase due to mobile search and 90% of mobile search results in action.

Number 5: The Rise of Local Search Marketing. Local search and Google Local in particular will be more important than ever. Google will continue to make local results a more crucial component of its search algorithm. As a result of so many mobile users looking for local products and services, mobile and local are intertwined. Thus, a new marketing strategy called "MoLo." There are 4 Billion local searches on Google per month, 61% of all local searches result in a purchase, and 55% of consumers use their mobile device to buy local products/services.

Number 6: Social Media Merges With Search. Google+, the search giant's new social network, will impact search engine rankings. As a result, Google+ is going to be a key part of your company's SEO strategy in 2012. Overall, social engagement across all platforms is important for a balanced SEO campaign.

Number 7: Video Content Matters. Video is more important as the web moves mobile and becomes more interactive. Videos are now a bigger part of Google's search results as Google learns to index video content. Videos account for 50% of all online traffic as of January 2012. Not only do videos boost your company's visibility, but they promote engagement. Customers exposed to videos are 437% more likely to engage your brand.

Number 8: Don't Let Others Tarnish Your Reputation. As the Internet becomes more valuable, so does your company's online reputation. This is because your business can be harmed by the reviews and comments angry customers post online. 90% of consumers trust online reviews, and 78% search a company online before buying product or service.

Number 9: Nurture New Leads, Don't Waste Them. As your online market becomes more competitive, leads are harder to come by and more valuable. Every lead must be nurtured via email marketing. This is because 50% of qualified leads aren't ready to buy immediately after being contacted. Meanwhile, lead nurturing emails have 10x the response rate as do stand-alone email blasts.

Number 10: Your Linking Strategy Must Evolve for SEO. Linking remains a pillar of your search engine exposure, but link diversity is now more crucial than ever. Simple anchor text links must be replaced with varied anchor text links to look more natural and gain the approval of the search engine crawlers. Reciprocal linking, once shunned by the search engines, is now helpful if performed with the right link partners.

For more information on "The Top Internet Marketing Trends of 2012" or Internet marketing solutions from National Positions, visit http://www.nationalpositions.com

About National Positions: Based in Los Angeles, California, National Positions is a worldwide leader in Internet Marketing services. From 2009 to 2011, National Positions was voted by Inc. Magazine as one of America's fastest growing private companies. The company has over 700 employees worldwide and provides services to companies of all sizes large and small. Some of the brands the company currently services include Wal-Mart, Land Rover, Sanyo, Minolta and Sandals.

National Positions Named 15th Fastest Growing Private Company in Los Angeles

November 21, 2011

Los Angeles, CA - National Positions, a worldwide leader in Internet marketing services, was named the 15th fastest growing privately held company in Los Angeles County by the Los Angeles Business Journal.

This marks the second consecutive year National Positions (http://www.nationalpositions.com/) has been recognized by the publication. In 2010, National Positions was named the fourth fastest growing private company in the Los Angeles region.

This is just the latest in a series of accolades for the global marketing agency, which has been recognized for its success and its work for clients. For the three years in a row, 2009 to 2011, Inc. 500 magazine has named National Positions one of the fastest growing private companies based in the United States.

'I'd like to thank the Los Angeles Business Journal for honoring us once again with this award. Our continued rapid growth can be attributed to many things but the most important is our innovative teams passion for our clients success," said Bernard May, President of National Positions.

2011 has been a year of tremendous growth for National Positions, both in terms of sales as well as new technology and services. In the summer, National Positions launched National Reviews (http://www.nationalreviews.com/), a new division specializing in Reputation and Brand Management.

In October, National Reviews released Positive Reviews Pro (http://www.youtube.com/watch?v=6I2zz_CbYpw&feature=channel_video_title), an innovative new software that gathers, verifies and syndicates reviews for a business. Positive Reviews Pro helps companies use reviews to improve their brand and grow their business.

In 2011, National Positions opened new branches in the United Kingdom, Israel and Australia to complement its branches in Los Angeles, South Africa and India.

National Positions offers end-to-end marketing solutions for businesses to help them get found online and win over new customers. It specializes in Search Engine Optimization, Pay Per Click advertising management, Conversion Rate Optimization and Social Media Marketing.

To learn more about National Positions, visit http://www.nationalpositions.com/.

About National Positions: Based in Los Angeles, California, National Positions is a worldwide leader in Internet Marketing services. It has consistently ranked as the #1 or #2 SEO Company on Google for the last 6 years. National Positions was voted 112 on the Inc. 500 2 years the last two years and the 4th fastest growing company in Los Angeles in 2010 by the Los Angeles Business Journal. The company has over 500 employees across the globe and provides services to companies of all sizes large and small. Some of the brands the company currently services include Land Rover, Sanyo, Minolta and Sandals.

National Positions Hires Kevin Greene as Chief Strategy Officer

October 11, 2011

Los Angeles-National Positions, a worldwide leader in Internet marketing services, announced today the appointment of Kevin Greene as Chief Strategy Officer. As a member of National Positions' senior management team, Mr. Greene will be responsible for helping to create, communicate, execute and sustain strategic initiatives for the company's continued growth. "Kevin Greene is a truly gifted strategist and a proven leader with an impressive track record," said National Positions President Bernard May. "He's just the person that we need to take National Positions to new heights both domestically and internationally. We are thrilled to have him as a member of management team."

National Positions has a proven history of solid and impressive growth, and this move sends a clear message that the company intends to continue the trend in a strategic fashion. "It's an honor to work with such a powerful force in the internet marketing industry," said Mr. Greene, "and I am excited by the opportunities that lay ahead for National Positions." As the internet marketing industry continues to shift and change, National Positions stands poised to continue its legacy of success by growing its sales, technology, and service solutions with the guidance and insight of an experienced strategist.

For more information on Kevin Greene or Internet marketing solutions from National Positions, visithttp://www.nationalpositions.com.

About Kevin Greene: Mr. Greene is an experienced leader, speaker, and strategic consultant whose clients include companies such as Alliant, The American Cancer Society, Anheuser-Busch, AT&T, Blue Cross, The NFL Coaches Association, and Xerox. A former professional football player, Mr. Greene contributes a blend of leadership, insight, passion and energy to the projects he works on, making him a unique resource as a strategic consultant and a highly engaging speaker.

About National Positions: Based in Los Angeles, California, National Positions is a worldwide leader in Internet Marketing services. It has consistently ranked as the #1 or #2 SEO Company on Google for the last 6 years. From 2009 to 2011, National Positions was voted by Inc Magazine as one of America's fastest growing private companies. The company has over 500 employees worldwide and provides services to companies of all sizes large and small. Some of the brands the company currently services include Wal-Mart, Land Rover, Sanyo, Minolta and Sandals.

National Positions Launched Reputation Management Division and Business Review Booster Program

September 14, 2011

Los Angeles, CA – National Positions (www.nationalpositions.com) today announced the opening of a new division National Reviews (www.nationalreviews.com), dedicated to reputation management and review generation. The new division will help companies and personalities gather, verify and syndicate positive reviews around the web to drown out negative content and repair their reputation.

National Reviews has launched Business Review Booster, a new business review program that promotes real reviews from satisfied clients to combat unfair negative reviews that smear a company’s reputation. Business Review Booster is designed so that when potential clients search for a company brand online they will find positive reviews on the first page of the search engine results. National Reviews has combined its proprietary technology with expert legal counsel to help identify if there’s cause for suit against specific offenders. National Reviews doesn’t promise any legal action, but its legal counsel will work hard to determine if there’s libel and/or slander and if the negative content can be legally removed from offending websites.

“When people are searching for your business or your personal brand on Google, it’s important they find what you want them to see—positive reviews and positive content,” said National Positions President Bernard May. “The Internet offers companies amazing ways to boost exposure and grow. On the other hand, the web makes it very easy for someone to launch an unfair smear campaign against you. The web offers a microphone to anybody who wants it—including eccentric customers and underhanded competitors that want to harm your business. Your reputation is at risk, and it’s crucial to take control of your corporate reputation before somebody else does.”

In addition to Business Review Booster and expert legal counsel, National Reviews uses an array of world-class services to repair, build, and maintain its clients’ corporate and personal brand. To do this, National Reviews uses search engine optimization (SEO), local search marketing, content generation, social media marketing and the syndication of positive reviews around the web. Benefits of the program include: a stronger brand with more positive content about your business; positive feedback and reviews at the top of the search engines; and bad content pushed off the top of the search results so customers can’t easily find it. For more information on National Reviews or other Internet marketing solutions from National Positions, visit http://www.nationalpositions.com/ and http://www.nationalreviews.com

About National Positions: Based in Los Angeles, California, National Positions is a worldwide leader in Internet Marketing services. It has consistently ranked as the #1 or #2 SEO Company on Google for the last 6 years. National Positions was voted 112 on the Inc. 500 2 years the last two years and the 4th fastest growing company in Los Angeles in 2010 by the Los Angeles Business Journal. The company has over 500 employees across the globe and provides services to companies of all sizes large and small. Some of the brands the company currently services include Land Rover, Sanyo, Minolta and Sandals.

National Positions Named One of America's Fastest Growing Companies

August 28, 2011

Los Angeles, CA –For the third year in a row, National Positions has been recognized on the Inc. 500|5000 list, earning a position as the 590th fastest growing privately held company in America. The company grew 582% over a three-year period, a significant achievement at any time, but especially impressive considering the uncertain economic environment.

Since its inception in 2004, National Positions has grown to be one of the largest online advertising agencies in the world. By 2009, the company had grown so quickly that it was recognized by Inc. as the 112th fastest growing privately held company in America. This growth continued into 2010, and National Positions was once again named the 112th fastest growing company in the U.S. The company’s success and consistent growth is based on a vision of providing companies of all sizes the best Internet Marketing products at the best possible pricing, while delivering first class service in the process. The company has also demonstrated a commitment to innovation and expansion for solid, manageable growth.

With its proprietary technology, National Positions has broadened its expertise and has become a full service online marketing company, now specializing in SEO, “pay per click” advertising management, social media marketing, video optimization, conversion rate optimization, reputation management, mobile marketing and many other services.

“We are thrilled to once again be recognized by Inc. Magazine as one of the fastest growing companies in America,” said Bernard May, President of National Positions,
and I feel extremely grateful to work with an incredible team of innovators that have helped us to grow and thrive in an otherwise challenging economy.”

National Positions’ marketing programs have helped thousands of companies around the world grow their business. With the help of National Positions, these businesses have seen a significant increase in leads and sales through their websites. Making the Inc. list is the most recent of many accolades for National Positions over the last few years. In 2010, the company was named the second fastest growing business in the San Fernando Valley and the fourth fastest growing company in the greater Los Angeles area by the Los Angeles Business Journal.

About National Positions (www.nationalpositions.com): Headquartered in Los Angeles, with offices in UK , South Africa, Israel and India, National Positions is a worldwide leader in Internet marketing services. It has consistently ranked as the #1 or #2 SEO Company on Google for the last 6 years. National Positions was voted 112 on the Inc. 500 2 years the last two years and the 4th fastest growing company in Los Angeles in 2010 by the Los Angeles Business Journal. The company has over 500 employees across the globe and provides services to companies of all sizes large and small. Some of the brands the company currently services include Land Rover, Wal-Mart, Sanyo, Minolta, Sandals.

National Positions Introduces New Website Content Optimization Application

June 30, 2011

Los Angeles, CA - National Positions, a leader in Internet Marketing, today announced the launch of National Seed Program, an innovative software application designed to help optimize website content. National Positions developed this software to help web owners structure their website content to create a better experience for site users, as well as to optimize the site for search engines.

These changes are especially important in the wake of algorithm changes such as Google's "Panda" initiative, which increases focus on the quality of website content. There are many factors that determine how the search engines view website content, and website owners often find it challenging to identify what they need to improve, or how to improve it.

National Positions' National Seed Program gives site owners a clear, in-depth analysis of how well their content is optimized. It features proprietary technology that crawls hundreds of pages in a matter of minutes, analyzing the site's keyword density, frequency and distribution. The program helps identify the best keywords to assign to a particular page based on the page's specific structure as well as its unique content.

"This program is going to make the process of optimizing a site more scientific, improving the way that content is distributed across a site and allowing it to better meet the new Google algorithm requirements," National Positions President Bernard May said, "But perhaps more importantly, it will contribute to a better experience for the site's users by helping to create the high quality content that today's web users demand."

The software can be used to identify complex content problems that may seem obscure but in reality greatly impact a company's online exposure. Once recommended content changes are implemented, the National Seed Program can be used to re-analyze the site to determine if the recommended changes are having the desired effect on the search engine ranking.

National Seed Program can be used to analyze any site, so whether for evaluating onsite optimization or to gain insight into competitive strategies, the software is a powerful resource that offers an innovative approach to search engine optimization.

About National Positions (www.nationalpositions.com): Headquartered in Los Angeles, with offices in India, UK and South Africa, National Positions is a worldwide leader in Internet marketing services. It has consistently ranked as the #1 or #2 SEO Company on Google for the last 6 years. National Positions was voted 112 on the Inc. 500 2 years the last two years and the 4th fastest growing company in Los Angeles in 2010 by the Los Angeles Business Journal. The company has over 500 employees across the globe and provides services to companies of all sizes large and small. Some of the brands the company currently services include Land Rover, Sanyo, Minolta and Sandals.

National Positions Launches National Mobile Marketing Program

April 18, 2011

Los Angeles, CA – National Positions today announced the launch of National Mobile Marketing, allowing small and medium-sized companies to quickly and easily customize their Internet Marketing program to address users of mobile devices. National Mobile marketing offers Mobile optimized websites, SEO, SEM and app development that allow businesses to sell into this rapidly growing market.
National Positions’ program builds on all the advances it has made in SEO, local search, video SEO and social media to help its clients take advantage of the shift in consumer behavior. Users are turning to the mobile web more frequently to find information and shop for products and services.
National Mobile Marketing includes a FREE Mobile Website Optimizer that lets clients create and design their own mobile website in just minutes. At http://www.nationalmobileseo.com clients can sign up and create a free customized mobile website.
“Mobile web traffic is expected to grow exponentially in 2011 and it is important for businesses of all sizes to begin offering mobile-friendly sites and a full range of mobile marketing programs to ensure they don’t miss out on mobile traffic, leads and sales”, says Bernard May, President of National Positions.
National Positions has developed software to quickly generate mobile-optimized websites. The sites detect the type of mobile device the person is using and redirects to a website optimized that device. These sites are designed to be search engine friendly and to work seamlessly with National Positions’ mobile marketing promotion program.
The key to the program is speed, usability and a site designed to return top results on Google, Yahoo! and Bing. Mobile Search Engine Optimization consists of traditional SEO techniques blended with features specifically designed around mobile SEO. This includes mobile site maps, fast loading sites, mobile keyword selection, onsite optimization and link generation
National Positions’ program includes features such as click-to-map, click-to-call, mobile device detection, browser optimization, local based services, social media integration with Facebook and Twitter, integration and promotion of YouTube videos and Google Analytics integration.
What prompted the launch of this program is the rapid expansion of the mobile market. eMarketer projects 142.1 million mobile users, representing 54% of the U.S. mobile user population, will access the web from their mobile devices in 2014 up from 85.6 million in 2010.
Mobile devices are changing the online consumer experience. According to Google, 54% of users who researched online but bought offline used their mobile devices. Also, 70% of mobile search users complete their task after one hour, compared to 30% on a PC.
An enormous part of the mobile market is the development and popularity of applications. More than five billion apps have been downloaded from the iTunes Store. Moreover, consumer apps are very popular. 44% of Mobile device users have downloaded shopping apps, according to an SPB 2010 survey.
For more information on National Mobile Marketing and other Internet Marketing solutions from National Positions, visit http://www.nationalpositions.com.

National Positions Opens New Branch in Sydney, Australia

March 16, 2011

Los Angeles, CA - National Positions today announced the opening of its new office in Sydney, Australia, marking the continued growth of one of the leading internet marketing companies. The opening of the Sydney branch is the latest in a series of strategic global expansions. National Positions, an Inc. 500 company based out of Los Angeles, California, also has offices the United Kingdom, South Africa and India.

The Sydney office strengthens the company’s prominence in Australia, New Zealand and the rest of Asia Pacific, where Internet marketing is a burgeoning industry. Australia has the world’s 13th largest economy and the 11th highest per capita GDP, higher than that of the United Kingdom, Germany, France, Canada and Japan, and on par with the U.S.

“We are extremely excited about our Australian expansion. Not only does Australia offer an incredible opportunity for National Positions but it also provides a much needed beachhead for marketing and sales opportunities in New Zealand and the rest of Asia Pacific”, says Bernard May, President of National Positions.

The expansion into Australia, New Zealand and Asia Pacific builds on National Positions’ reputation for international success. Over the last 5 years, National Positions has earned recognition as a leading Internet marketing company in Europe, the Middle East and Africa and plans to continue its international growth. Heading up National Positions’ new office will be Ivan Abrahams, an established Australian entrepreneur. Mr. Abrahams brings over 30 years of experience in online and offline marketing across various industries. Bringing his experience in online commerce and Internet Marketing to the company, Mr. Abrahams joined National Positions earlier this year. He will manage the day-to-day operations of the Sydney branch, offering elite Internet Marketing services to a variety of commercial organizations throughout Australia.

A company specializing in Search Engine Optimization and Internet Marketing for small and medium size companies, National Positions has had tremendous growth in client base and staff size since its founding in 2004. The demand for Internet Marketing worldwide has helped fuel the rapid expansion into the international market, where there is great demand for businesses to increase their online exposure to spur financial growth.

About National Positions: National Positions, based in Los Angeles, California, is a leader in Internet Marketing services. It has consistently ranked as the #1 or #2 SEO Company on Google for the last 6 years. National Positions was voted 112 on the Inc. 500 2 years the last two years and the 4th fastest growing company in Los Angeles in 2010 by the Los Angeles Business Journal. The company has over 500 employees across the globe and provides services to companies of all sizes large and small. Some of the brands the company currently services include Land Rover, Sanyo, Minolta and Sandals.