National Positions’ marketing analysts offer a lean, data-centric approach toward Paid Search advertising (also known as Pay Per Click or Search Engine Marketing). Paid search can be a quick and effective way to drive traffic to your website, but if without proper management and an understanding of your metrics, you can spend quite a bit of money paying for expensive, unqualified clicks that aren’t going to convert into leads and customers.
Far too many businesses aren’t seeing the positive return on investment they want from their Paid Search campaigns. That’s because it’s easy to get distracted by focusing on vanity metrics like cost per click, impressions, traffic and raw numbers for leads and sales.
Our PPC analysts focus on the data truly matters – such as Adwords quality score, cost per lead, cost per acquisition and net profitability. We think about your campaign in business terms, and this is one of the primary reasons we’ve been successful building targeted campaigns that optimize for profitability.
Here are just some of the ways we help you create a profitable Paid Search campaign. We:
Our PPC analysts have a proven track record of managing millions of dollars of ad spend, almost always increasing performance within the first 30 days of working on an account. Every analyst on our team is Google Adwords and Google Analytics certified, as well as completing a rigorous training program before they manage a client’s campaign.
Data-driven reporting is one of our most important practices; we strongly believe that if you can’t measure it, you can’t manage it. That’s why we work in complete transparency so you can always see how your campaign is performing, what we’ve doing to optimize it, and what factors are most directly contributing to your success.
If your business is currently running a paid ad campaign, we’d be happy to run a free, detailed audit analyzing your current campaign in order to help you better understand your ROI, show you key areas for improvement, and more. A Paid Search audit from one of our analysts will reveal any opportunities to significantly improve your cost per lead and find new channels for growth that you may currently be missing. If you are spending more than $1,000 per month in online advertising, you are eligible to receive a complimentary audit, which includes a comprehensive review of your Adwords account as well as strategic recommendations to help you improve your business.
Our marketing experts are ready to answer any questions you may have!